The most advanced digital circular ecosystem in retail.
A better shopper experience. Intelligent distribution that reaches your customers, and your competitors' customers. And a retail media network built directly into the path to purchase.
The Experience
Built to keep shoppers shopping.
Video, animation, recipes, coupons, shopping lists, ecommerce and loyalty, all personalized within one endlessly engaging shopping experience.
average engagement on Ideal
traditional digital circular
The Platform
One platform. Every output.
Stop rebuilding the circular every week. Build on it.
Ideal turns promotional data into a living database that gets smarter every week—powering your digital circular, print, in-store, social, signage and more from one source of truth.
Intelligent Distribution
Don't wait for shoppers. Find them.
We find your shoppers and your competitors' shoppers, reach them across the digital channels they use every day, drive them to your circular, then follow them all the way to the store.
Retail Media
Turn your weekly ad into a media network.
Retailers have monetized their weekly ads for decades. Ideal brings that model into the digital age, helping you protect existing CPG investment while creating entirely new opportunities for brands to reach shoppers and drive measurable sales.
One ecosystem. Built for everyone.
Transition from print to digital.
Transform how you build, distribute and deliver your weekly ad. Create a more engaging shopper experience while reaching your customers and your competitors' customers.
For Retailers
Transform your entire network.
Give every retailer a better weekly ad with one scalable platform. Simplify production, reduce costs and create new revenue opportunities across your network.
For Wholesalers
Reach shoppers closer to the sale.
Access the weekly ads and regular shoppers of nearly 20,000 grocery stores through one network. Target the right shoppers and influence what they buy.
For CPGs
Analytics
See what others can't.
Ideal connects shopper engagement, promotional performance and real-world store traffic to show you what's working, what's changing and what to do next.
Every promotion. Every store. Every week.
Patented Technology
We didn't enter the category. We created it.
Ideal pioneered the dynamic digital circular and built an intellectual property portfolio protecting the technology behind it, from personalization and rich content to retail media and the architecture powering the entire ecosystem.
