One platform for your entire promotional network.
You build the promotions. Ideal turns them into a complete weekly ad ecosystem that every retailer in your network can customize, distribute and monetize.
The wholesale model, rebuilt.
From merchant data to every store.
Your merchants are already building the promotions. That's where Ideal starts.
One base ad. Infinite versions.
Send us the promotional data
The items, prices and dates your merchants already build every week. No new workflow to learn.
Ideal builds the base ad
One complete weekly ad, built from your data and ready for every retailer in the network.
Retailers make it their own
Retailers log in, customize items and pricing, and instantly create their own version, or Ideal manages the process for them.
Complexity without the cost.
Version everything. Without multiplying the work.
In a traditional production environment, every additional version creates additional work, additional production time and additional cost.
Ideal separates complexity from cost. Hundreds or thousands of retailers can create unique versions from the same base ad without requiring hundreds or thousands of separate production workflows.
One system. Every output.
More than a weekly ad.
The same promotional data can power the outputs wholesalers and retailers need across the network.
Manage your promotional ecosystem from one place.
Less infrastructure. Less labor.
Dramatically simplify production.
Ideal can manage as much or as little of the production process as you need, reducing the people, software and infrastructure required to support weekly ad production across your network.
Wholesalers can maintain control where they want it, outsource where they don't and give retailers self-service tools where they make sense.
Make every ad smarter.
Finally see what happens after you build the ad.
See engagement across every promotion, every circular and every store in your network. Understand which items, categories and offers shoppers engage with, compare performance across retailers and markets, and use years of historical data to make the next promotion smarter.
Help your retailers compete.
Better technology. Lower cost.
Give independent retailers access to a digital circular experience and distribution technology they could never economically build on their own.
Ideal helps retailers increase engagement, reach their customers and competitors' customers, and modernize their weekly ad, often while reducing what they spend today.
Turn your network into a media powerhouse.
Thousands of independent stores. One powerful audience.
Ideal allows wholesalers to aggregate participating retailers into a unified retail media network, giving CPGs access to shoppers across the entire footprint through a single program.
CPGs can invest across the aggregated weekly ads of participating retailers, giving the wholesaler the ability to sell premium on-platform placement across the network at scale.
And Ideal can extend those programs off-platform with targeted CPG-funded media as well.
Unite your retailers. Unlock value for all.
