The transition from print to digital doesn't have to be scary.
Ideal has helped retailers navigate every part of the transition from print to digital, from protecting store sales and transitioning loyal print readers to modernizing production, distribution and monetization.
A smarter path from print to digital
Don't rip off the Band-Aid. Build a plan.
Moving away from print isn't about flipping a switch. Ideal works with retailers to develop a measured transition strategy designed around three priorities.
Test. Learn. Then scale.
Transition strategically with controlled testing designed to ensure print reductions don't negatively impact store sales before expanding them across the organization.
Bring your print readers with you.
Ideal creates a coordinated transition across print, digital and in-store communication designed to move highly engaged print readers into the digital experience with as little friction as possible.
Spend less, not more.
Shift dollars progressively from print into digital distribution while reducing total costs and creating new opportunities for CPG investment.
Rebuild the process, not just the circular.
Less work every week.
Traditional circular production consumes months of merchant planning and weeks of marketing, design, versioning and production, only to start over again the following week.
Ideal replaces that cycle with a database-driven promotional platform that makes content reusable, versioning easier and weekly production dramatically more efficient.
Digital first. Print when you need it.
Going digital doesn't mean giving up print tomorrow.
Make your digital circular the center of your weekly promotional strategy while continuing to produce print wherever it still makes sense.
Ideal can dynamically generate customized, print-ready circulars from the same promotional data powering your digital experience, whether you need copies in-store, continued distribution in select markets or a bridge during your transition.
One workflow. Digital and print.
A better experience for your shoppers.
Give shoppers a reason to make the switch.
Move customers from a static weekly ad into a personalized, interactive shopping experience with video, animation, recipes, coupons, lists, loyalty and ecommerce built in.
We're not asking customers to give something up. We're giving them something better.
Replace print distribution with something smarter.
Don't stop distributing. Start distributing differently.
Ideal finds your customers and your competitors' customers, drives them into your digital circular and measures their journey all the way to your stores.
Keep the CPG dollars, too.
Print revenue doesn't have to disappear with print.
Maintain the CPG investment already tied to your weekly ad while creating new digital retail media opportunities through premium on-platform content and targeted off-platform campaigns.
Protect existing revenue. Create new revenue.
