Reach shoppers closer to the sale.
Ideal connects brands to the primary shoppers of more than 18,000 grocery stores through one national retail media network, combining precision targeting, local retailer trust and the digital circular at the center of the path to purchase.
- GROCERY STORES
- 18,000+
- RETAIL BANNERS
- 5,000+
- HOUSEHOLDS
- 57M
- CENTER STORE SALES
- $390B
The audience
The largest independent grocery audience ever assembled.
Ideal measures real-world shopping behavior across our network to identify the shoppers who choose each retailer more than any other grocery store.
Aggregate those primary shoppers across more than 18,000 locations and you get something that has never existed before: a national audience built around actual grocery shopping behavior.
Independent grocers. Regional retailers. One national network.
Find your shopper in our network.
Start with grocery shoppers. Then find exactly who you need.
Ideal combines real-world shopping behavior with first-party purchase data and hundreds of demographic, lifestyle and behavioral attributes, allowing brands to build highly specific audiences within the network.
National scale without sacrificing precision.
Local trust. National scale.
Your brand. Their store.
Ideal dynamically co-brands media with the retailer each shopper actually uses, creating thousands of locally relevant campaigns from a single national media buy.
One campaign. Thousands of local relationships.
From the ad to the weekly ad.
Don't send shoppers to another landing page.
When a shopper engages with your campaign, Ideal drives them directly into the digital weekly ad of the retailer they already shop.
Your promotional content, video, recipes, coupons and brand storytelling become part of the shopping experience itself.
First position. Every time.
Every brand gets the top spot.
When campaign traffic enters the circular, Ideal's patented technology dynamically rearranges the experience, moving the sponsoring brand's content to the top.
That means every campaign can deliver a personalized first-position brand experience without requiring the retailer to rebuild its circular.
Every store can be its own campaign.
Scale up. Or drill all the way down.
Run across the entire Ideal network, a region, a retailer, a market or individual stores.
Launching a new product? Activate only the locations carrying that SKU, reach only shoppers of those stores and place your content only inside those stores' circulars.
18,000+ stores. Every one individually addressable.
Measurement
Close the loop at the register.
Ideal connects media exposure to purchase behavior using advanced measurement and data science to determine what your campaign actually added.
For every $1 invested, Ideal campaigns generate an average of $3.50 in incremental return for our CPG partners.
Don't count impressions. Prove sales.
